Mass Communication
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Why Ethics Matters in Media? – Media and Ethics – Ethical Theory
Why should journalists practice sound ethics? Usually, responses can be divided into two broad categories: The moral incentive: The practical incentive: In the long term, it promotes news organizations’ credibility and thus its acceptance in public. This translates into commercial success- just as a consumer would choose a product with a trusted brand name over…
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Ethical Dilemma – A Conflict in Ethical Values
What is Ethical Dilemma? What is meant by Conflict in Ethical Values? How the Ethical Person Makes Decisions? Definitions of Ethical Dilemma Ethical Dilemma is when the person confronted with the dilemma has to weigh the conflicting moral values and choose one over another. Kohlberg’s classical hypothetical story tells that, an ethical dilemma, pitting one moral value against…
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Diffusion of Innovation Theory – Communication Theory
In 1962, Everett Rogers combined information-flow research findings with studies about the flow of information and personal influence in several fields, including anthropology, sociology, and rural agricultural extension work. He developed what he called diffusion theory. Rogers’s effort at integrating information-flow research with diffusion theory was so successful that information-flow theory became known as information diffusion…
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The Relationship of Ethics and Law – Code of Ethics
Law states what a person must do, some laws are based on ethical precepts. Ethics suggest what a person ought to do. An ethical person often chooses to do more than the law requires and less than the law allows. There is a big difference between what we have a right to do and what is right to…
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Are Values Relative or Universal? – Values Inquiry – Defining Values
Are values relative or universal? What is definition of values? What is the meaning of values inquiry? Defining Values Values have been discussed and debated for millennia. Plato, Aristotle, and Kant are among the many philosophers who have weighed in on a question about what values are, where they come from and how they impact our…
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Post Positivist Theory and Hermeneutic Theory – Communication Theories
Theories are stories about how and why events occur. “A theory consists of a set of interrelated propositions that stipulate relationships among theoretical constructs and an account of the mechanism or mechanisms that explain the relationships stipulated in the propositions”. Kenneth Bailey’s conception of theory accepts a wider array of ways to understand the social…
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Mass Communication Admission Test Notes for Students to Get Admission in University
Mass Communication is a field in which students are eager to get in, so they chose to study Mass Communication. Getting admission in Mass Communication at higher level is not easy. Students have to take admission test and then if they are short listed then they present themselves Infront of Interview panel for evaluation. This…
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The Impact of Violence in Media: A Comprehensive Analysis
The Impact of Violence in Media: A Comprehensive Analysis by Zoha Rashid In today’s digital age, the portrayal of violence in media has become ubiquitous across various platforms, including television, movies, video games, and social media. The subject has sparked extensive debates and raised concerns about its potential effects on individuals and society as a…
